Spend with no map
Without call tracking, you can't tell a $40 click that booked a $1,200 repair from a $40 click that asked for a job application.
Google Ads for HVAC & duct cleaning
Google Ads for HVAC companies, measured in booked jobs.
We build and run Google Ads for HVAC and duct cleaning companies. Every campaign is tied to calls, booked jobs and revenue. Our target is 6-10x return on ad spend. Your first month of management is on us.
You pay Google directly for clicks. No contract.
The problem
Most HVAC ad accounts pay for the wrong clicks.
The account spends, the phone rings sometimes, and nobody can say which dollar booked which job. We fix that first.
One campaign for everything
AC repair, tune-ups and duct cleaning have different urgency and job values. Lumped together, budget goes to what is cheapest, not what pays.
Search terms nobody reads
DIY questions, parts shoppers, jobs in towns you don't serve. If no one checks the search terms every week, waste piles up.
What we do
Google Ads management built for HVAC.
We only work with HVAC and duct cleaning companies. The playbook is the same one that helped a past client grow past $1M in annual revenue.
Campaigns by job type
Separate campaigns for the work you want most.
- AC repair and no-cool calls
- No heat and furnace repair
- Maintenance and tune-ups
- Duct cleaning
Negative keywords
We block searches that never turn into jobs.
- DIY, parts and how-to searches
- Jobs, careers and training
- Areas outside your service map
Built for phone calls
HVAC customers call. We make that one tap.
- Call assets on every ad
- Call-only ads where they fit
- Ad schedules matched to your hours
Landing pages per service
A "duct cleaning" search lands on a duct cleaning page, not your homepage.
- Click-to-call at the top
- Fast on a phone
Tracking to booked jobs
We follow each lead past the click.
- Call tracking by campaign
- Form and booking tracking
- Booked jobs and revenue matched to ads
Weekly cleanup, seasonal budgets
HVAC demand swings with the weather. Your budget should too.
- Search terms reviewed every week
- Spend shifted to AC in summer, heat in winter
- Maintenance pushed in shoulder seasons
How we measure
6-10x ROAS is the target. Here's the math.
ROAS is return on ad spend: revenue from booked jobs divided by what you paid Google. At 6x, $3,000 in ad spend brings back $18,000 in jobs. At 10x, $30,000. It is our target, not a guarantee. Your market, budget and how fast your team picks up the phone all move the number.
Track every lead
Calls, forms and bookings tagged by campaign and keyword, so each lead has a source.
Match leads to jobs
We check which leads became booked jobs and what they were worth, using your job records.
Report the real number
Every month you see spend, booked jobs, revenue and ROAS. Not just clicks and impressions.
Want the detail? Read what a good ROAS is for an HVAC company and how much to spend on Google Ads.
Why us
An HVAC PPC agency that gets paid when you grow.
| Typical PPC agency | Prompted Leads | |
|---|---|---|
| Industries | Everyone | HVAC & duct cleaning only |
| First month | Paid, often plus setup | On us |
| Contract | Often 6-12 months | None |
| Reports on | Clicks and impressions | Booked jobs and ROAS |
| Ad spend | Sometimes billed through them | You pay Google directly |
FAQ
Google Ads questions from HVAC owners.
How much should an HVAC company spend on Google Ads?
It depends on your market, season and how many jobs you can handle. Clicks for HVAC repair often cost tens of dollars each in competitive cities, less in smaller towns. We set a budget from your job capacity and average ticket, then adjust by season.
Who pays for the ads?
You do, directly to Google, on your own card. Our management fee is separate, and the first month of management is on us.
How fast will I see results?
Calls usually start as soon as campaigns go live. The first month is about tracking, cleanup and learning which searches book jobs. By the end of it, you see real numbers and decide whether to continue.
Is 6-10x ROAS guaranteed?
No. It is the target we work toward, based on results with past clients. Market, budget, season and how fast your team answers calls all move the number. We report the real figure every month.
Do you also run Local Services Ads?
We look at Local Services Ads and Search Ads together, because they show for the same searches. Which mix makes sense depends on your market and reviews.
We only make money if you do.
15 minutes. We look at your current ads and show you where the budget leaks and what 6-10x would take.