Playbooks for HVAC owners who want booked jobs
Google Ads, ROAS and AI search, written for HVAC and duct cleaning owners. No fluff, just what books jobs.
AI search
How to Get Your HVAC Company Recommended by ChatGPT, Gemini and Claude
How ChatGPT, Gemini and Claude choose which HVAC companies to recommend, how to test your visibility, and a step-by-step AEO checklist for owners.
Google Ads
What Is a Good ROAS for an HVAC Company?
What ROAS means for HVAC, how to find your break-even from gross margin, why we target 6-10x, and how to track return on ad spend from booked jobs.
Google Ads
How Much Should an HVAC Company Spend on Google Ads?
How to set an HVAC Google Ads budget from your own numbers: cost per click, conversion rate, close rate, ticket size and how many jobs your crews can take.
Google Ads
9 Google Ads Mistakes That Waste HVAC Budgets
Why HVAC Google Ads stop working: 9 common mistakes that burn budget, from missing negative keywords to slow follow-up, and the fix for each one.
All articles
AI search
How to Get Your HVAC Company Recommended by ChatGPT, Gemini and Claude
How ChatGPT, Gemini and Claude choose which HVAC companies to recommend, how to test your visibility, and a step-by-step AEO checklist for owners.
Google Ads
What Is a Good ROAS for an HVAC Company?
What ROAS means for HVAC, how to find your break-even from gross margin, why we target 6-10x, and how to track return on ad spend from booked jobs.
Google Ads
How Much Should an HVAC Company Spend on Google Ads?
How to set an HVAC Google Ads budget from your own numbers: cost per click, conversion rate, close rate, ticket size and how many jobs your crews can take.
Google Ads
9 Google Ads Mistakes That Waste HVAC Budgets
Why HVAC Google Ads stop working: 9 common mistakes that burn budget, from missing negative keywords to slow follow-up, and the fix for each one.
Google Ads
Local Services Ads vs Google Search Ads for HVAC: Which Should You Run?
Local Services Ads or Google Search Ads for your HVAC company? How each works, what you pay for, a side-by-side comparison, and when to run both.